Kindle × Goodreads
Kindle and Goodreads Reading Challenge
Designed in partnership with the Goodreads team. A single goal persists across the Kindle home screen and the Goodreads feed.
Cross-org collaboration
Established a shared Figma library, joint critique cadence, and aligned decision-making across both organizations.
Unified goal, two surfaces
A goal set once is reflected on both platforms; completing a book on Kindle automatically updates the Goodreads progress ring.
Outcome
In beta, goal completion increased 34% and Kindle 30-day retention increased 19%. Public launch: January 1, 2026.
On the design
The challenge surface was designed to feel like a single object that lives in two homes. A shared progress ring, consistent typographic hierarchy, and a warm, book-forward palette carry across Kindle and Goodreads, while each platform keeps its native chrome. Milestone moments use soft motion and editorial illustration rather than gamified confetti — celebration that fits the act of finishing a book. The reading challenge bookmarks were illustrated by myself in collaboration with the Goodreads design team. We also partnered closely with the Alexa team to bring the challenge into the home: readers can ask Alexa to log finished books, check progress, and get gentle nudges toward their goal, turning everyday voice moments into quiet momentum for the reading challenge.
Results
- +34%
- Goal completion in beta
- +19%
- Kindle 30-day retention
- 2
- Platforms, one goal
- Jan 2026
- Public launch
Next project
Kindle Rewards →