Devon SessomsWork

Devon Sessoms

Senior Designer working across brand, product, and UX.

Fifteen years of experience designing for Amazon, Kindle, Alexa+, and Hershey. I help teams translate business objectives into products people choose to use.

Experience

  • Amazon

    Seattle, WA

    Aug 2020 – Present

    Senior Design Lead

    • Lead UX and product design for Kindle, serving an installed base of 500M+ devices.
    • Delivered detail, cart, and confirmation experiences that contributed $80M+ in new revenue.
    • Launched Kindle Rewards, a habit-formation program that generated $30M+ in incremental revenue.
    • Co-own the Rio and Bookmark design systems used across Amazon Books.
    • Lead usability research and integrate AI tooling into the team's day-to-day design process.

  • Hershey Entertainment

    Hershey, PA

    Mar 2011 – Aug 2020

    Art Director

    • Scaled the in-house creative team from 5 to 15 and reduced reliance on external agencies.
    • Directed campaigns for Hersheypark and the Hershey Bears across print, digital, and on-property channels.
    • Led the mobile ticketing redesign, achieving record conversion rates and cutting cart abandonment nearly in half.
    • Established the UI system that unified app, web, and on-property signage under a consistent brand experience.

  • Digitas

    Philadelphia, PA

    Apr 2008 – Mar 2011

    Senior Designer

    • Designed responsive websites and integrated campaigns for national consumer brands.
    • Produced wireframes and interface design grounded in user research and measurable marketing objectives.

  • Nickelodeon

    New York City, NY

    Jan 2004 – Feb 2005

    Designer

    • Developed style guides and brand assets for SpongeBob SquarePants, The Fairly OddParents, Danny Phantom, and The Backyardigans.

Core Skills

  • UX Design

    Design sprints, journey mapping, and iterative testing to ship experiences informed by real user behavior.

  • UI Design

    Clear, intuitive interfaces produced in Figma, Framer, and supporting motion tools.

  • Design Systems

    Component libraries and foundations for Amazon Rio and Bookmark, enabling consistency and faster delivery across teams.

  • User Research

    15+ research studies over the last five years, synthesized into actionable product decisions.

  • Prototyping

    High-fidelity Figma prototypes used to validate concepts early, before engineering investment.

  • AI Workflows

    Claude and ChatGPT for synthesis and documentation; Bolt and v0 for rapid, disposable prototyping.

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