Kindle
Amazon Books
Led new surfaces across the Kindle app, including discovery rails, reading streaks, and the Kindle Rewards program.
Reading-first principles
Every interaction was evaluated against a single criterion: does it support sustained, focused reading?
Considered gamification
Streaks and milestones designed to encourage habit formation without disrupting the reading experience.
Outcome
Generated $30M+ in new revenue. Sessions increased 22%. Sample-to-purchase conversion increased 41%.
On the design
Designs put the book first: high-contrast cover art, restrained chrome, and typography tuned for long reading sessions. Discovery rails, streaks, and rewards surfaces share a quiet visual rhythm so gamification never competes with the page. Light and dark modes were treated as equals from the start, with color and elevation tested across e-ink, LCD, and OLED to keep the reading experience consistent everywhere Kindle lives.
Results
- $30M+
- New revenue generated
- +22%
- Reading sessions
- +41%
- Sample-to-purchase conversion
Next project
Kindle and Goodreads Reading Challenge →